4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

HIGH COURT RIPS APART UGC IN IIPM CASE

• Special Feature

• Advertising

• In Focus

• Finance

• Emerging Company

• Strategy

• Cover Feature

Special Feature

Technology evolves and with it evolves the needs of those swimming around in this sea of gadgets........ Read More

AD Rankings This
Fortnight

Ad Rankings from Print Advertising, TV Commercials

Rendezvous

When I reached his office, the six-foot tall and immaculately dressed Andrew Levermore, Chief Executive Officer, HyperCITY Retail (India) Pvt. Ltd, surprised me prim and proper. Well, how are you supposed to respond if the person you ......... Read More

HR Bytes

Commodity trading has had a checkered history in India. It was only in 2003 that the first few commodity bourses came up in the country, after a lull of almost four decades. Result was that when commodity exchanges went out to recruit manpower ........ Read More

Latest Issue
14 August 2008

Special Columns
	Editorial A. Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Strategy		In Focus
Is the ‘teleputer’ finally here? The company believes that unlike other media like print, radio or television etc, mobile is a more personal medium, which remains with the person for a considerable amount of time. Furthermore, marketing using the SMS platform allows any company to contact the individual..... Read More		Watch out for plunging skylines! A few years earlier, India’s real estate behemoths were in the news for making massive investments into the setor. In 2007, most of the players came out with an IPO as there was an enormous need of funds at a time when the boom in the realty sector was touching new skies everyday.... Read More

Advertising - Big Idea		Emerging Company
Women on Top... Why not in Ad-Land?! Once upon a time, Advertising was considered an arty-farty, boutique biz – a cosmetic adjunct of the FMCG universe mostly illuminated by English-speaking, theatah-loving, culture-vultures… Even back then, it attracted women, some of whom were extremely ....... Read More		Riding ‘safe’ with ‘express’ way speed... The Harry Potter phenomenon has had a great effect on kid psychology in India (like anywhere else). Such has been the influence that parents hound bookstores if booklots do not make it on time. With so much at stake, the timely transit of this invaluable product is .... Read More

4Ps Business and Marketing is also associated with :

Internet Explorer Browser .