THE COMPLETE WOMAN
A Harvard alumnus, Devita Saraf started her own venture at the age of 24. Hobnobbing with the likes of Richard Branson, Devita loves fashion, takes time out to teach children at the local municipal schools, and even models for...
METAMORPHOSIS OF A BRAND
In the world of brands, the DNA of the brand is sacrosanct. Many brand leaders have tried and failed miserably trying to change the brand properties in order to garner more market share. An unsympathetic market and market forces, have constantly forced brands...
THE 4PS B&M LIST OF INDIA'S TOP 100 IT GIANTS!
3i Infotech Ltd (established as ICICI Infotech Ltd) is an IT company based in India incorporated in 1993 headquartered in Mumbai. The company provides software products, IT services and business process....
HOW MANY FEET IN A SQUARE YARD?
The husband-wife co-finding duo of Tanuj Shori and Kanika Gupta have made square yards INDIA'S top residential estate distributor; 4PS B&M: How did you think of starting Square Yards? Tanuj Shori: I'm an...
BRANDS & BILLIONAIRES OF TOMORROW WILL BE BUILT ON THE INTERNET
The annual list of the world's billionaires is out. There are 1,810 billionaires in the world today (down from 1,826 last year). However, what's interesting is that approximately...
Dr. Arindam Chaudhuri on Friday went to Ramlila Maidan to extend his support to Anna's movement against corruption. Raising various issues, he also said: "Every year, the government gives Rs 5 to 6 lakh crore tax concession to business houses...
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Our celebrities have low intelligence for understanding religion and God; and messages like ‘RIP’ and ‘May God bless his soul’ are an insult to Stephen Hawking and his works...
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Authenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International...
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It was fifteen years ago when I met Muhammad Yunus for the first time in New Delhi. We had decided to have lunch together with a few of my colleagues after an education seminar...