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Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
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Determined after a comprehensive nationwide survey, the most definitive listings of India’s IT Giants and Most Admired E-Commerce Companies is here!

Apparels & Accessories

Big Bazaar

Big Bazaar is the first aggregator of supermarket stores in the world to come up with a whopping number of 101 stores in a very short time-span of seven years from its inception. Today, Big Bazaar, with its wide range of products and service offering, reflects the aspirations of millions of Indians serving people offline as well as with its etail website opening access to its plethora of products from grocery, food, apparels to electronics and furniture. The hypermarket chain now has over 200 stores across India and is inarguably India’s largest in its genre. After merging in 2015 with Bharti Retail, the year 2016 has news of a possible merger with Aditya Birla Retail, which would create a global behemoth.


Jabong is an Indian fashion and lifestyle e-commerce portal, with apparel, footwear, fashion accessories, beauty products, home accessories and other fashion and lifestyle products. Jabong was co-founded by Arun Chandra Mohan, Praveen Sinha, Manu Jain, and Mukul Bafana in 2012 and funded by Rocket Internet (run by the media avoiding Samwer brothers). After operational issues and heavy online competition from Amazon and Flipkart, Jabong finally got sold off this year to Flipkart and may be subsequently merged with Flipkart’s fashion brand, Myntra. Irrespective, Jabong and its latest stream of cutting age post modern advertising has ensured it remains one of the most admired brands.


KOOVS India has been incepted as an independent e-commerce fashion portal in 2010, operating through Koovs.com as an online store especially for western fashion, serving products like menswear, womenswear, footwear, accessories, jewellery and beauty products. The website flaunts Indian and international brands.


Zovi’s central agenda has been to locally craft and manufacture lifestyle apparel and accessory products with quality at reasonable prices. Zovi is positioned as a metaphor for trendy fashion. The brand offers a wide range of fashion products from shirts, denims, polos and a whole lot more items at reasonable prices. Topping the charts of trendy online shopping sites, Zovi provides free shipping and cash on delivery options. The brand strongly believes that high quality apparel and accessories should be in the reach of everyday people.


Ankush Mehra, Suchi Mukherjee and Prashant Malik, the founders came up with this unique fashion proposition for women in 2012 through a ‘social ecommerce platform’ where they could create a unique look choosing from a range of available products.


Crafting their innovative business idea, entrepreneur couple Manoj and Monika Gupta have founded Craftsvilla an online marketplace that allows users to buy and sell ethnic handmade products to discover unique Indian products.


The Big Idea came to Nidhi Agarwal- founder & CEO at the Bangalore airport when she spilled coffee on her shirt and could not find a quick replacement fitting her size on the go. That was the seed for the business and KAARYAH was born and has grown over the years as a premium brand of non-casual Western clothing for all sizes, even those you may not find at standard outlets. KAARYAH offers 18 sizes – three variants in each size– and introduces 150 new designs every month; this has been made possible with a proprietary IT enabled production system. Read our interview of the KAARYAH founder in this issue.


Myntra is another name for fashion in India; incepted in 2007, this Bangalore headquartered online portal was founded by Mukesh Bansal and comes under the Flipkart umbrella. In 2011, Myntra extended its product catalogue to include fashion and lifestyle products. Myntra tied up with various popular brands (350 Indian and International brands) to retail a wide range of latest merchandise from these brands. Myntra is rapidly diversifying into home furnishing, personal care segments and jewellery; year 2016 may see Myntra merging with Jabong.

Shoppers Stop

Shoppers Stop is a one stop shop Indian retailing company owned by K Raheja Group, which started its operations in 1991 with its first store in Andheri, Mumbai. The website sells all the products practically available at Shoppers Stop stores, including apparel, cosmetics and accessories. Keeping pace with technology, the brand has also launched its app in February 2016 as part of their omni-channel strategy. From Biba Apparels, Gini & Jony, Nike, Reebok, Louis Philippe, Pepe, to Arrow, Shoppers Stop also merchandises its own brands such as STOP, Kashish, LIFE, Vettorio Fratini and Acropolis.


Yebhi, previously named and incepted in 2009 as BigShoeBazaar, is an online portal for buying and selling shoes, later expanding with a variety of products ranging from Apparels, Bags, Mobiles, Watches, Books, Laptops, Home furnishing, Fragrances, Cameras, Sunglasses, and others. The site boasts a registered user base of over 1.5 million users and about a third of it have made a transaction for some product or the other. Yebhi brings the most updated global fashion trends to customers, which has ensured that the brand is one of the most recalled and admired ones in India.


“Fresh Fashion every day” is what YepMe stands for, being one of India’s biggest online fashion brands. Their target is young India with teenagers and young adults as the segment to cater. Founded by Vivek Gaur, Sandeep Sharma with Anand Jadhav in 2011 and headquartered in Gurgaon, the company specializes in the online retailing of men’s and women’s garments and accessories. Stylophane ranked YepMe as one of the top 20 fashion brands in the world. The youth fashion brand has been the recipient of the “Web-only Brand of the Year” award in 2014 by eTailing India. YepMe continues to gain top of the mind recall through the years.

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