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Thorns To Competition


Thorns To Competition is a combined feature magazine based on Entrepreneurship, Leadership and Motivation issues, with 4Ps Business and Marketing magazine.

Issue Date - 01/11/11
Cover Story

The nineties ushered in the start of the period for India Inc. that buttressed, more than anything else, ideas. With the economy unshackled and free from red tape, which was a marked feature of the preceding era, businesses sprung from all corners of the country, but it was the ideas and strategies that carried them through as Indian powerhouses into the next millennium. Within a period of two dec
With a tough-to-pronounce German name, entering any new market is likely to be an arduous task.   ....Read More


I have been up against tough competition all my life. I wouldn't know how to get along without it -   ....Read More


Given the poor condition of public transport, every Indian desires a car. There is a wide variety of options to choose from today   ....Read More

Indian mobile and telecommunications market is now witnessing an unprecedented surge. Apart from the renowned global market leaders    ....Read More


Bernd Schmitt is professor at Columbia Business School in New York. He is author of the best-selling books “Experiential Marketing,” “Customer Experience Management,” and “Big Think Strategy,” which have been translated into more than 20 languages.
Great brand experiences don't just happen; they need to be planned and managed. All great brands have clearly defined and unique experiences that are implemented consistently.   ....Read More

Mark Stinson is a global brand innovator. His company, STINSON Brand Innovation, has global clients in all sectors of health, science and technology. In his role a president, Mark conducts branding workshops, training seminars, new product development initiatives, consultant panels, business development presentations, and brand reviews.Mark is a member of the Advisory Council of the World Brand C
The rules of branding are being rewritten in real-time by marketers around the world. What do you do in an economy like this?    ....Read More

Martin roll is a world renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. By focusing on building & managing successful businesses through iconic brands, martin roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage
A recent report by Goldman Sachs discussed the coming of age of the Asian century. The report analyzed the impending domination of China and India as economic and technological powerhouses in the glob   ....Read More

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years   ....Read More

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