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A 3-D ‘Avatar’
“I’m king of the world!” These are the famous words by Leonardo di Caprio’s character Jack Dawson in the blockbuster epic Titanic. They were repeated by Director James Cameron on receiving the Oscar f....Read More Not missing the woods for...
What happens to the sponsorship market when the golfing icon, the world’s first billionaire athlete, decides to take an indefinite break from pro golf in favour of other, more controversial pursuits? ....Read More Killing history for the future
“Buland bharat ki buland tasveer - Hamara Bajaj!” The campaign from the Bajaj stable had become synonymous with the Indian middle class of the 1980s and early 1990s. So the decision of Rajiv Bajaj to ....Read More Year of ‘power’less IPOs...
The list of power companies rushing to raise money through the initial public offering (IPO) route to fund and fuel their growth is only getting longer. The year 2009 witnessed a spate of IPOs from po....Read More Environment or Envy?
With world leaders gung ho about COP15 on climate change; global warming has caught the imagination of Indian media. Corporates too are happy to dabble in this green marketing game and ‘green meeting....Read More Can you take the heat?
With a mission to foray into the energy drink market of India, cola major Coca-Cola India recently unveiled its energy drink brand Burn in India. The initiative was to connect with the trendsetting....Read More Set to play catch-up...
Europe’s biggest carmaker, Volkswagen, post the decline of US auto giants and in the midst of a restructuring of the European automobile industry has ambitions to become the world’s largest automaker.....Read More Of Knights and Goddesses...
It is the name of an American anti-aircraft missile system. It is also the name of Poland’s famous literary award. Above all, it is one of the most depicted image on all Greek coinage and formed the d....Read More
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