Asia Summit 2011

Cover Story
While the last days of December are meant for absolute merry-making, it is the slight middle of the month, which is an ........Read More

The first impression that you get when you meet Manish Parekh, Executive Director, Nilkamal Ltd. is of a man who is soft spoken, articulate and down to earth. Cheerfulness seems to come naturally to him, as does ...... Read More
CMO Speak
CMO Speak
When India welcomed DTH six years back (under the Dish TV banner), it was considered a remarkable technical achievement. For viewers in the country, there appeared no neater a product for someone in the hunt........ Read More
30 December 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightMTV Says Stay Raw

MTV, the global youth music and entertainment channel has done another one of its trademark revamping moves of its overall branding, adding a new punchline called ‘Stay Raw’, epitomising the on ........ Read More

Fun@MarketingTeasing Isn’t That Bad After All!

If a blaze can play the test for the quality of sprinklers, so can online teaser campaigns prove the outcome of a new launch. If water volumes leaping over cliffs can attract millions of visitors every year ....... Read More

  Global Focus     B School

LoungeEvery Brand Needs a Buddy!

Within a span of three years, Facebook has become the most influential branding medium of the 21st century. If marketing was all about engagement, then there’s no better medium today like social networking ....... Read More

Best LaunchesInternships: A Win–Win value Proposition

One can call it an adverse effect of globalisation & the growth in Indian economy, at least for the management students in India. While doing an MBA almost guaranteed a student his preferred job earlier ........ Read More

Testimonial   Number Speak

LoungeValuable Contribution!

I was pleased to see the effort made by the 4Ps B&M team in identifying some of the best marketing lessons from Indian companies in the field of social media in the cover story dated ....... Read More

Number Speak Online AD Market in India

Online advertising is slowly but Surely Establishing its Bastion in India with Online Purchasing Picking up in The Metros fast. also, With sectors like Education, Media, Fmcg and auto booming in India... Read More

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