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Capitalism, they say has a fundamental rule – one who takes ‘higher’ risks also deservedly stands a ‘higher’ chance of winning back greater returns... Read More
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Our first sight of him came when he was fussing non-stop over seating arrangements for a few especially ..... Read More
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That’s my private business we’re talking about – bared for all to see...... Read More
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11 October 2007












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ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

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Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

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  Branding     IT
StratagyCSR: Coke Socially Responsible!

Sometimes, a soft drink is more than just a fizzy, sugared liquid. Sometimes, it symbolises an exhilarating lifestyle; sometimes, an attitude statement....
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TechnologyTwo to tango

Imagine you are watching the latest version of the Bollywood flick ‘Don’ featuring Shahrukh Khan. Not just this, but you have the power to switch between witty and goodie-goodie ‘Vijay’ or the irresistible and charismatic SRK....
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  Strategy     Media
MediaPurani jeans aur woh car...

Here’s another plain Jane who has of late begun to acquire Cinderella status in Indian economy. And the fairy godmother for pre-owned car mart (or used car market) in India is the shortening product life cycle ..
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AdvertiseOoH the new mantra for recall

Billboards! Billboards! Billboards! Ever wondered why Mumbai has so many of them and Delhi almost none? Don’t fret; we’ll give the dope on the deal. The Supreme Court had banned ... Read More
     
 
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