4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
Uh... okay, not everybody! But our edit team prowled the roads of India Inc. and zeroed in on a few companies and brands that are loving every burst of the recessionary winds ........Read More

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Rendezvous

Roman Empire could have never been built without Augustus. Similarly, great companies can neither be built nor their greatness can be sustained without great leaders. For instance, a Microsoft would not have been possible without a Bill Gates........ Read More

CMO Speak

After a successful stint at General Motors as Director-Marketing, when Anisha Motwani joined Max New York Life (MNYL) Insurance as Senior VP – Marketing in November 2007, she was little apprehensive. Coming from an industry, which offered luxury........ Read More

Issue
30 July 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


Insider		Strategy
Fun for you, but they mean business “Yes, the land is under litigation. But we are staying crucial financially. As we think we have a very strong case in Munnar property and above all we are proud of our resort as it is the first resort that we had set up,” gushes an effervescent........ Read More		The BIG Man’s Holy Grail... The first thing that you notice when you meet Sanjay Behl, CEO, BIG TV is his height. At 6 feet plus, and fair as fair can be, his personality dwarfs the room that we sit in. Behl’s marketing charisma however has nothing remotely dwarfish about it........ Read More

Global Focus		Media
DEATH-ON-SALE!? No matter how morbid it sounds, Michael Jackson’s death has given a new lease of life to Hollywood’s ailing economy. As in life, even in death, everyone and anyone remotely associated with Michael Jackson (including his dear dad) is busy using his name to build up their ....... Read More		Turnaround Man It is fairly easy to lose your first mover advantage in a dynamic market. But it is not as easy to live with the knowledge of that loss. No wonder Punit Goenka, CEO, Zee Entertainment Enterprises Ltd. (Zee), regrets putting their flagship Hindi GEC, Zee TV on the ..... Read More

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