Cover Story
For New & Old players, Packaged Juices Promise a lot of Excitement in India. While The Leaders Seemed well Entrenched just some .....Read More

Slowly but steadily the balance of power is getting delegated at Videocon and the generation next of the Dhoots is coming to the forefront with well calculated strategic ...... Read More
Leaders 2.0
CMO Speak
From men clad in bell-bottoms flaunting their legendary Lambretta to Chetak becoming the owners’ pride and on-lookers’ envy to modern day youngsters performing dangerous stunts on their mean machines......... Read More
30 June 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightP&G’s Expansion Strategy: We go The Whole Hog

How does a multinational address issues pertaining to growth when it happens to be a Fortune 500 company with operations in every single market imaginable....... Read More

Marketers@warWill Frito-Lay’s hold Over Snacks Market Continue?

After spending a decade on Indian soil and creating a market for branded snacks in India, PepsiCo’s food division, Frito-Lay, is now attempting to hold on ...... Read More

  CMO speak     Global Focus

Lounge“We’re Late (in Tablets), But it is not a 1/2 year Category”

Over 20 years have passed since the “Intel Inside” campaign was launched and became one of the most legendary campaigns of the world, which kind ..... Read More

Global FocusWhat in Heavens are They Fighting For?

The transmission of signals by modulation of electromagnetic waves with frequencies below those of visible light – if listeners were ....... Read More

Testimonial   Number Speak

LoungeReal 4Ps

I am delighted to be an avid and regular reader of 4Ps Business & Marketing magazine. Thanks to the editorial team for giving us insights to the world of advertising, media and marketing ........ Read More

Number Speak The Rural India Perspective

Though Heterogeneous, Rural India represents the largest potential market in The Country. Research points out that the Indian rural market is tipped to become a $100 billion opportunity for...... Read More

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