Cover Story Sean combs is considered the epitome of music celebrity packaging and innovation. when every new kid on the block in the industry thought........Read More
When Shell stepped out from its JV with BPCL, it was time for corporate strategy and M&A expert Donald Anderson (Shell’s Country Head) to step in. After merging the India operations of Pennzoil, it’s time for Donald to focus ......Read More
CMO Speak
Recently, Lenovo’s World Wide Marketing Services (the core marketing communications wing of the company) launched its new Master Communication Platform (MCP) - a worldwide marketing communications strategy ........Read More
Indians have always idolized Bollywood stars and sports personalities. Sachin Tendulkar, the most popular cricketer ever, will now score runs for Toshiba, metaphorically speaking. He will now endorse the products of this Fortune 500 behemoth........ Read More
CAN SECOND-HAND CARS BRING MORE GLORY?
Forget repeat purchase, repeat sales is the new found vernacular amongst those in the trade of luxury cars. Precisely four months back, Mercedes-Benz had started contacting its consumers in India (who had bought its cars about......Read More
With men becoming more conscious about the fashion quotient of their clothes, Torso Cult, the urban-luxury lifestyle brand in men’s casual wear has been launched specifically focused on dapper wear. The brand was launched.......Read More
SOLVIN’ THE POST CUP BLUES
The Football World Cup’s over; now what? It’s the perfect time to take up the guaranteed route of retail therapy and to flash the right gadgets and accessories.........Read More
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