Home | Current Issue | Editorial | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM | 4Ps Archives
 
   Shahrukh Khan to Host IIPM 4Ps Quiz              HIGH COURT RIPS APART UGC IN IIPM CASE Click Here              The Human Factor website Now Online Click Here 

Cover Story
Sean combs is considered the epitome of music celebrity packaging and innovation. when every new kid on the block in the industry thought........Read More

Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Rendezvous
When Shell stepped out from its JV with BPCL, it was time for corporate strategy and M&A expert Donald Anderson (Shell’s Country Head) to step in. After merging the India operations of Pennzoil, it’s time for Donald to focus ...... Read More
CMO Speak
CMO Speak
Recently, Lenovo’s World Wide Marketing Services (the core marketing communications wing of the company) launched its new Master Communication Platform (MCP) - a worldwide marketing communications strategy ........ Read More
Issue
29 July 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk
A.Sandeep









     
 

Inbox : This FortnightFROM CINE DIVA TO GOD OF CRICKET

Indians have always idolized Bollywood stars and sports personalities. Sachin Tendulkar, the most popular cricketer ever, will now score runs for Toshiba, metaphorically speaking. He will now endorse the products of this Fortune 500 behemoth........ Read More

MarketingCAN SECOND-HAND CARS BRING MORE GLORY?

Forget repeat purchase, repeat sales is the new found vernacular amongst those in the trade of luxury cars. Precisely four months back, Mercedes-Benz had started contacting its consumers in India (who had bought its cars about...... Read More

     
  Fun@Marketing     Best Launches

Fun@MarketingWhen Adam Gets Fashionable!

With men becoming more conscious about the fashion quotient of their clothes, Torso Cult, the urban-luxury lifestyle brand in men’s casual wear has been launched specifically focused on dapper wear. The brand was launched....... Read More

Global FocusSOLVIN’ THE POST CUP BLUES

The Football World Cup’s over; now what? It’s the perfect time to take up the guaranteed route of retail therapy and to flash the right gadgets and accessories......... Read More

     
     
 
Click Here for Planman Media Blogs
 
Home | Current Issue | Editorial | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved.Best viewed in Internet Explorer Browser .