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Special Feature
Everyone is slamming Raju for reducing Satyam to trash. But the Rs.430 million question is what was the whistle blower doing?.....Read More

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Rendezvous

A warm tête-à-tête coupled with a simmering hot cup of coffee in the cozy ambience of the Taj Mahal hotel, is definitely what one needs in a gloomy, misty and frozen winter morning. However, all mankind may not be that lucky........ Read More

Exclusive Interview

The year gone by is one which most of the real estate developers in the country would like to forget as soon as possible. Raison d’être: Apart from the crashing land prices and the falling demand, the sector has lost a lot in value....... Read More

Issue
29 January 2009

Special Columns
	Editorial A.Sandeep
	The Last Word Rajita Chaudhuri


Strategy		Media
The KILB syndrome Are you also suffering from this new lifestyle disease called KILB? This is the question that the new insurance kid on the block – AEGON Religare – is asking the Indian junta in its teaser campaign to create a buzz around the company. Religare (Ranbaxy’s financial arm)....... Read More		So what do you wanna play today? Did you know that in February 2008, Guinness World Records, for the first time in its history of 55 years, included a category of ‘Gamers Edition’ to felicitate the achievers in the dynamic virtual world of gaming? This perhaps in itself describes the real excitement in the realm of gaming...... Read More

Global Focus		Marketers@war
The great brand brawl Ouch! That must have hurt. It surely does, when the opponent hits you ‘below the belt’. And the blows are getting increasingly fast and furious. The trend is invariably visible with a number of global marketers openly declaring war by taking a direct pick on their arch rivals through..... Read More		The whine-whine game! “The quickest way of ending a war is to lose it,” is what George Orwell once said. But this logic is certainly not applicable to the ongoing war in the Indian Direct-To-Home (DTH) sector. The current industry estimates peg that there are about 10-12 million subscribers who..... Read More

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