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‘He’s the poor little rich kid of India Inc, Well, almost! Since his break-up with elder brother Mukesh Ambani, Anil Dhirubhai Ambani....Read More.

Ad Rankings from Print Advertising, TV Commercials
If ever there was a barometer for measuring the degree of consonance between an organisation’s nomenclature and its leader’s countenance, Thomas Kastgen would top the scale! Dishy, dapper, and oozing oodles of style and substance, the Chairman .... Read More
HR Bytes
‘Body-present, mind-absent’ – remember that school-day reprimand from your stern-looking teacher? Well, even if you don’t, you could probably look around the workplace and understand what that meant: In most offices, you will invariably find someone or the other who ..... Read More

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

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Guy Kawasaki

  Branding     IT

StratagyNot just the marketer’s muse

A common friend of ours, Venky, studied in a boarding school where, inter alia, he understood a few principles of branding long before he did his MBA. He was a marketing guru, both by design and by default. Venky had two lists of people to remember... Read More

TechnologyStill think it’s an idiot box?

Buying a television set has gone beyond choosing between a 29 or 14 inch. The decision is now down to the basics: Technology. Should it be the conventional CRT TV set or the new breed of High Definition (HD) flat screen TVs – that range from Plasma
.... Read More
  Strategy     Auto

MediaBCCI Incorporated!

Being in the news has never been a problem for BCCI: A shindy here and a spat & scandal there, and one of the richest cricket bodies in the world finds a place on the front page of the dailies almost effortlessly. Whether it is the Chappel-Ganguly controversy..... Read More

AdvertiseComposite? Come of it...

So what is more important in today’s car – affordability or contemporary design? If present trends are to be believed, then surprisingly both are! But amidst all this hoopla, there appears to be a grey patch. Manufacturers are in a dilemma about how to make cars.....
Read More
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