Cover Story
In This Cluttered Market, Branding, while Unavoidable, Is getting Increasingly Difficult and looks hopeless in front of The Goliaths.....Read More

Jewellery has been a very integral part of the Indian tradition and of course, consumer’s aspirations. It has always been considered a value buying proposition, and a status symbol product rather than a simple ...... Read More
Leaders 2.0
CMO Speak
Creating an impact and establishing a strong brand positioning with the country’s billion plus consumers is a mammoth task, no two ways about that. Brand positioning – these two words in themselves do not do justice to the......... Read More
28 July 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightHulu: The Cocktail that Bombed!

The world wide web is one of the most baffling paradoxes of our times. On one hand, it has created multi billion dollar corporations out of college start-ups while on the other, it has given birth to businesses....... Read More

Tribute to The Magician

After spending a decade on Indian soil and creating a market for branded snacks in India, PepsiCo’s food division, Frito-Lay, is now attempting to hold on ...... Read More

  CMO speak     B School

Lounge“We Haven’t Communicated our Strengths Well”

After acquiring IBM’s PC division globally, Lenovo faced an uphill task in gaining brand recognition in India, just like other markets. Recently, it has commenced on a major and unprecedented brand building strategy with ..... Read More

B SchoolIn-Dusty Interface?

It was about time this question cropped up. While it is a no-brainer that having industry interface is a mandatory facet for any B-school student, the fact that the same criteria is not applied ....... Read More

Testimonial   Number Speak

LoungeNiche Magazine

In the era of scintillating socio-economic upheaval and changing market dynamics, 4Ps B&M is turning out to be a niche magazine. Articles ranging from analytical stories to the tidbits of companies are reflective ........ Read More

Number Speak The Global Tourism Industry

The World Travel and Tourism Council estimates that the Travel & tourism (T&T) sector accounts for a remarkable 9.2% of the global GDP, 4.8% of the world exports and 9.2% of world investment. In the Indian ...... Read More

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