Cover Story
In This Cluttered Market, Branding, while Unavoidable, Is getting Increasingly Difficult and looks hopeless in front of The Goliaths.....Read More

 Rendezvous
Lounge
Jewellery has been a very integral part of the Indian tradition and of course, consumer’s aspirations. It has always been considered a value buying proposition, and a status symbol product rather than a simple ...... Read More
Leaders 2.0
CMO Speak
Creating an impact and establishing a strong brand positioning with the country’s billion plus consumers is a mammoth task, no two ways about that. Brand positioning – these two words in themselves do not do justice to the......... Read More
Issue
28 July 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep










 

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Tribute to The Magician

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  CMO speak     B School

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B SchoolIn-Dusty Interface?

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Testimonial   Number Speak

LoungeNiche Magazine

In the era of scintillating socio-economic upheaval and changing market dynamics, 4Ps B&M is turning out to be a niche magazine. Articles ranging from analytical stories to the tidbits of companies are reflective ........ Read More

Number Speak The Global Tourism Industry

The World Travel and Tourism Council estimates that the Travel & tourism (T&T) sector accounts for a remarkable 9.2% of the global GDP, 4.8% of the world exports and 9.2% of world investment. In the Indian ...... Read More

 
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