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Cover Story
From Obama to Fevicol, from Bigg Boss to the Ambanis, we bring to you the most defining marketing moments of the year gone by.....Read More

 
Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Rendezvous
After walking through the hallway (flanked by ‘poster-littered’ walls) of Porsche’s office for over five minutes, we come across the 6 ft 1 inch presence of a clean-shaven figure, clothed in a black branded tee; Rod Wallace is his name ....... Read More
CMO Speak
CMO Speak
While the entire country was busy celebrating the New Year, in the stream of bubbly went unnoticed a team that was quietly celebrating a never before milestone achieved by them for their company, the global aviation giant British Airways.... Read More
Issue
28 January 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editorial

Arindam Chaudhuri

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
   













     
 

Inbox : This FortnightIs it time to bid adieu?

As the government finalises the taxation and expenditure proposals for the forthcoming budget, news is rife that the government may exit from the stimulus measures introduced last year to revive growth. In the absence of........ Read More

Best LaunchesWHAT’S WORTH THE TRUE KILL IN 2010?

The year 2009 was more about automobiles and telecom. But in 2010, players across various sectors and geographies are gearing up to steal the show... and market share!....... Read More

     
  Global Focus     Company Watch

Global FocusWILL BRAND NEXUS ONE PROVE A KILLER?

More than three years back, the first murmur about a Google phone was heard across US. Google, then was nothing more than just a colossal advertising machine, earning more than 97% of its revenues through corporate advertisements ...... Read More

Company WatchAFTER A CALM, COMES THE...

The year gone by was a ghastly experience for those in the Indian retail industry. While paper calculations from the Retailers Association of India forecasted a happy 25% growth for the retail sector for the year, real growth during the year..... Read More

     
     
 
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