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In the fast globalising Indian economy, where a plethora of similar goods and services are vying with one another to get the consumer on... Read More
Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Indian Inc. has always had a galaxy of business families who have shaped the economy since Independence. The Ludhiana-based Munjal family (of Hero fame) would forever..... Read More
HR Bytes
As they say luck follows the brave. And the luckiest of them all is Lucky Goldstar aka LG. Many foreign companies in recent years have tried but failed miserably to make a lasting ... Read More
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08 November 2007












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Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

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  Branding     Emerging Company
StratagyWAKE UP AND DRIVE.....

In the World Rally Championships (WRC), Mitsubishi is a name to reckon with. Four times champion, Tommi Makinen driven Lancer Evo became such a brand that in the 90s the entire rallying fraternity revolved around it! Identifying this core competence early, Mitsubishi globally marketed...
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Technology‘HiDesign’ing for a class apart...

Let’s start by asking you a simple question this time. Of course, dedicated to all those bling kings and queens supposedly high on fashion quotient. What comes to your mind when you hear the brand - ‘Hidesign’? Allow us the privilege to guess! ...
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  Strategy     Media
MediaAn affair?... In media?... Oops!

Extra-marital affairs are mostly troublesome, yet for many mortals, the excitement of getting to know a new person – and secretly so – is simply too hard to resist! That was where mortals are concerned And judging by the manner in which Videocon is fast getting ...
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AdvertiseI’m on top!

Whither do we go? This is the common theme at the boardrooms of many print publications across the globe, which are stung by the meteoric rise of electronic media, in particular the internet, and the subsequent commoditisation of news that has resulted ... Read More
     
 
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