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Special Feature
The year 1983 was a watershed of sorts for the underdog. On one hand there was Captain Kapil Dev who took the sensational catch to dismiss the dangerous Viv Richards ........Read More

Ad Rankings from Print Advertising, TV Commercials
Young-at-heart, collaborative, innovative, value based. These are the phrases that you will find written the moment you enter the India office (in Bangalore) of a 136-year-old denim brand – Levi Strauss, or better, Levi’s. Despite Levi Strauss India Pvt Ltd (LSIL) being a wholly........ Read More
CMO Speak
Exclusive Interview
The next time your friend asks you to accompany him to a Škoda showroom, he need not necessarily be buying a compact Fabia or the elegant Superb. Rather it’s that he just wants to get his hands on the attractive merchandise (key chains, hats, car models, et al) launched by the company........ Read More
27 August 2009

Special Columns
A Sandeep Editorial

A Sandeep

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word



In FocusBeyond Just Coffee and hangouts!

There are two monikers that dot virtually every main street of Bangalore – the first is a liquor shop with the United Breweries board displayed boldly at its entrance and the second is the deep red square of another beverage brand - Café Coffee Day (CCD). Incidentally, both brands have scripted........ Read More

LifestyleAlarming signals!

“Television has proved that people will look at anything rather than each other,” said Ann Landers. This statement proves to be so true in the present day scenario in India. Family interaction and bonding has hit rock bottom. People sit with each other while watching TV claiming........ Read More

  Global Focus     IT

Global FocusIt’s called Newton’s 3rd law, Mr. Obama!

America’s politicians are typically divided between two parties (there are other parties, but they seldom gain representation in Congress, and virtually never achieve real power, even in local or state elections); and typically, politicians “follow the party line.” However, because they are elected individually and are required ....... Read More

ITMan or machine... Choose!

There is a big step ahead happening in healthcare, and on the Indian turf. A bubbly Dhandapany Ragavan, CEO, Siemens Healthcare, while speaking to 4Ps B&M on the advancement of technology used in healthcare, shares his enthusiasm as, “Siemens worldwide always was and is into manufacturing hi-end ..... Read More

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