Home | Current Issue | Editorial | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Calendar | 4Ps Archives
Inbox : This Fortnight

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk
A.Sandeep
Share |

Tourism Branding

 
After Kerala Tourism hiring seven ad agencies, Himachal Tourism followed suit by hiring six creative agencies after a month long multi agency pitch, which included names like Percept and Lowe Lintas. It’s apparently the new mantra for success for state tourism departments to help expand states’ tourist footfalls. Himachal attracted more than 1.1 million tourists in 2009. Kerala District Tourism Development Officer, Kamal Chand says, “This step was essential as we want more and more people to come. We have hired the best for our promotions to help boost arrivals and create awareness about the destination.” Regional tourism is evolving in India; yet, India is far from being rated amongst the top global tourist attractions of the world – leave of course exceptional destinations like Goa.
 

Swati Sharma           
Share |
 
 
 
 
 
Home | Current Issue | Editorial | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Calendar | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved