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Cover Story
When we look at the history of consumer electronics, it has witnessed periods of domination from different geographies. First it was american and european.........Read More

INDIA'S 100 MOST VALUABLE BRANDS 2010
 Rendezvous
Rendezvous
Punctilious is the word that sums up his attention to rules at work. He has always maintained a predilection for quick growth and chooses to avoid winking at latecomers to office. Such is Mehul Choski, CMD, Gitanjali Group...... Read More
CMO Speak
CMO Speak
With every other foreign airline in India promising the best and on-time service and experience, Cathay Pacific is working hard to stand out in the clutter. With its key marketing and branding efforts revolving around service and people, Raicar explains how Cathay is working........ Read More
Issue
26 August 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk
A.Sandeep









 

Inbox : This FortnightFatter Paychecks for ‘Reality’ Hosts

The hybrid genre of “reality shows” is giving a hard time to the production houses as Bollywood male heartthrobs are putting a demand for higher reimbursements for hosting shows. When Big B recently created waves by making a comeback on the TV screen........ Read More

MarketingNISSAN OPTS FOR DIGITAL MARKETING!

“Some people even ask us whether Nissan is an American company,” Abhijeet Pandit, VP – Sales, Marketing & After Sales, Hover Automotive India (a company that takes care of the Sales, Service, Parts, Marketing & Dealer Development functions for Nissan in India) tells....... Read More

  Media     Best Launches

Fun@MarketingRED FM’S CLIENT STRATEGY: WE GO THE WHOLE HOG

19 years back, any plebeian in India who’d turn on the radio, would sing to the tunes of one channel - the All India Radio (AIR). It was the business and life for all radio listeners. The opening up of radio waves resulted in private FM channels taking up....... Read More

Global FocusIT’S TIME TO ZERO IN!

Hot wheels and sizzling gadgets are the talk of the town. In fact, the aggressive launches in the domestic circuit have eventually resulted in providing ample choices to the consumer........ Read More

Testimonial   Number Speak

LoungeFIFA Ad Mania

The story on FIFA based Ads in 4Ps B&M issue dated July 29, 2010 was an interesting and insightful read.Your magazine brought forth interesting points of view and a logical conclusion to the entire discussion ....... Read More

Number Speak Print AD Trend in H1’2010

The KPMG-FICCI report has Good News for The Indian Print Media which Grew at a Moderate pace of 2% in 2009 to reach `175 Billion. It Projects a 9% CAGR and Estimates The Worth to be `269 Billion by 2014 ..... Read More

 
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