4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Special Feature

• Branding

• Marketers@war

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Special Feature
Much before Danny Boyle sold India’s shit-soaked poverty to a global audience, Ratan Tata had already made an example out of the nation’s spirit of innovation.....Read More

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‘Baggage’ or ‘luggage’, whatever you call it, the implication often is of anxiety and added responsibility (not without trouble of course!). Well, simply stated, the word ‘baggage’ is just anything but positive as Subrata Dutta, COO, Samsonite India reminisces....... Read More

Exclusive Interview

AEGON Religare Life Insurance is a joint venture between the Dutch insurance company AEGON and Ranbaxy Group-promoted Religare Enterprises Limited. Though it is a relatively newcomer in the Indian life insurance arena, the company has already made its ....... Read More

Issue
26 March 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


Branding		Media
Alive and trying to kick their real (e)state of mind! So what’s a brand? Well, if you ask the renowned business innovator and author Stephen Sapiro, he’d probably shoot back – “No, it is not Nike’s ‘swoosh’. It is not McDonald’s ‘I’m Lovin’ It’ jingle. It is not Accenture’s Tiger Woods ads. It is not the design of my website....... Read More		“TERROR & IPL ARE RIVALS” Up till now, the entertainment industry has largely been recession proof - a point proven repeatedly ever since the Great Depression of the 1920s. It seems that economic tumult brings out the inherent escapism in all and sundry and movie ticket sales skyrocket during bad times...... Read More

Global Focus		IT
Have you got the Visa power? At a time when the global economy is in a downturn and companies are curbing their marketing and advertising spends, global financial services brand, Visa Inc. has unveiled its first unified global campaign on March 4, 2009. The newly launched $140 million campaign....... Read More		(Go)Ogle at Earth? Google Earth – Oh! you could remember it for the “wow” smiles it gave you when you first used the application or for the many lawsuits against it, like the one in 2007 when Skyline Software Systems Inc., sought to close down the application (a case in which Google found the Boston..... Read More

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