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A Sandeep Editorial

A Sandeep
Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

Rajita
Chaudhuri
4Ps
Feeling good in bad times
Whoever said ‘when the going gets tough, the tough get going’ was not just a true genius at word play; but also one who had possibly seen-it-all happen to the so-considered ‘great brands’, from atop the citadel of capitalism... A ground reality check by Aditi Prasad
 
There is no better and bad timing and we are not here for today or tomorrow, we are here for long term. To provide the best alternative (as an entertainment channel) in bad times will be our focus

Sunil Lulla, Director, Real Global Broadcasting
 

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