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Feeling good in bad times
Whoever said ‘when the going gets tough, the tough get going’ was not just a true genius at word play; but also one who had possibly seen-it-all happen to the so-considered ‘great brands’, from atop the citadel of capitalism... A ground reality check by Aditi Prasad

We have already increased our marketing budget. We will be doing a 360 degree campaign for Linea, which will include heavy advertising on mass mediums like TV and print, apart from BTL activities

Tarun Khanna, Head-Marketing, Fiat India

Our marketing budget for 2009 is Rs.400 crore. Along with advertisements, we will focus on moments of truth, to make the shopping experience memorable for our consumers

V. Ramachandran, Director Marketing, LG India

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