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Cover Feature
Whoever said ‘when the going gets tough, the tough get going’ was not just a true genius at word play; but also one who had possibly seen-it-all happen to the... .....Read More

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The industrial belt between Delhi and Balabhgarh (Faridabad) is a pleasurable sight. It is heartening to see the industrial establishments running along the sides of the road; on an area which was until recently barren land. In this hoopla of industrial revolution engulfing the region....... Read More

Exclusive Interview

Ambuja Realty has become synonymous with Kolkata’s modern skyline. However, it all started in 1995 with an aim to provide wholesome living experience to the people. Today, when one enters ‘The City Centre Mall’, the ‘The Ffort Raichak’ or ‘Swabhumi’ one can feel the
difference that the ....... Read More

Issue
26 February 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


Strategy		Media
Go Bite… dil khol ke! “Go Bite,” gabbed Genelia D’Souza (Aditi of Jaane Tu ya Jaane Na) while posing for the camera as the brand ambassador of Fanta Apple – a new variant of Coca-Cola India’s brand Fanta. Launched in India in 1994, Fanta is Coca-Cola’s third largest brand worldwide....... Read More		2009’s mantra ‘Cricketainment’ Just a few years ago, nobody would have believed that Neo Sports Broadcast Pvt. Ltd. (with two channels NEO Cricket and NEO Sports) had a chance of survival, given that it had to compete with deep pocketed and well established channels like Star Sports, ESPN, et al....... Read More

Global Focus		Marketers@war
So, we ‘mate’ again!!! A part from auto parts, they were providing R&D support to Chrysler not very long ago. Now all that French auto parts supplier Faurecia is providing Chrysler is legal headaches to add to its financial ones. Faurecia claims that Chrysler had promised to pay R&D costs in addition...... Read More		V’ROOM FOR JUST ONE!!! What’s ‘power’ when it comes to two wheelers? Is it more vital than ‘mileage’, for aren’t bikes supposed to go light when it comes to burning that lethal hole in your wallet? So what’s more important? Well, the answer is – both, depending on when! Confused?..... Read More

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