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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
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BACK OF THE BOOK
Wheels with new virtues!
Auto Expo 2012 like its past editions was the most awaited event for Indian automobile enthusiasts. Out of the several new products, 4Ps B&M cherry-picked the seven most exciting offerings launched during the show
 
Mini Cooper

After establishing a cult status in 99 markets across the globe, the entry of Mini made India the 100th market for the iconic brand. Available in six-speed automatic transmission with a powerful and efficient petrol engine, the BMW Group has launched four different variants for the Indian consumers. With this much-awaited launch, the upmarket Indian consumer now has a clear opportunity to enjoy a brand association with this retro package.

 
H-D FXDB Street Bob

Going against the initial predictions by market watchers, Harley is taking the Indian market very seriously. After announcing a CKD line-up that pulled many Harley enthusiasts to its showrooms in 2011, the cult bike maker has recently added FXDB Street Bob to its CKD kit. Interestingly, as against the earlier Rs.13.95 lakh, the cruiser is now available for Rs.9.95 lakh, making it the first product in the 1.6L category that is priced below Rs.10 lakh.

          
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