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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
Branding blitzkriegs that will rock 2012
The world is not going to end in 2012. what has ended however are the usual brand wars that marketing pundits predict at the start of every new year. move over Coke vs Pepsi, the new kids on the block are raring to have a go...
January is the month of soothsayers; of crystal gazing about the year ahead; and motley predictions about life, love, career, family and even the end of the world (this one’s for the Mayans, the I Chi....Read More

Marketing tools for 2012
These platforms and interfaces have always been around us, but in 2012, they’ll probably become the most important marketing tools. Here’s our take on them.
Android

The Linux based operating system from Google is your one stop solution to mobile marketing. Here’s how.
Convergence, as we all know is the future. Instead of watchin....
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Cities to watch in 2012
Kanpur and Jaipur, which currently are the 10th and 11th most populous cities in India respectively, can be expected to lead the development bandwagon in the near future
The big story about India is that it is urbanizing rapidly. For ages the saying was that “India lives in its villages”. But now this has begun to change. Although the bulk of the population might stil....Read More

 
 
 
 
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