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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
The Idiot Box
There are Ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.
Applauding polio for once

Advertiser: Government of India
Baseline: End Polio Now
Agency: NA

4Ps B&M take: Frankly, till date, we’ve only giv....
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International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the fortnight ending January 11, 2012

What you do in vegas...

Advertiser: Norte Beer
Ad Title: With/Without
Category: Ambient

4Ps TAKE: A lot of us would have left the worst of 20....
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Killing competition is no option. crippling it with the right ad is!
In a market cluttered with products that are mostly ‘clones’ in construct, Kotak life insurance has proved that it does have a rare mix of innovation and ad-making minerals in its blood. that too, by using the very concept of ‘clones’!
The recent slump in the financial world suggests that even the greatest of financial institutions run great risks with their strategies. Insurance companies are just a part of the larger picture. Give....Read More

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