Cover Story
The world is not going to end in 2012. what has ended however are the usual brand wars that marketing pundits predict at the start of every new year.....Read More

Career at Planman Media
Rendezvous
Rendezvous
He is a man credited with an immaculate vision and a flair for turning tough markets into profitable hunting ground for his company Canon – the $42 billion Japanese imaging solutions behemoth....... Read More
CMO Speak
CMO Speak
A year-and-a-half back, questions were being asked about whether Hyundai – the #2 player on Indian roads then – can retain its silver crown in the times to come. Since then, it’s been a not-too-happy year ....... Read More
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Issue
26 January 2012












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava










 

Inbox : This FortnightA night out at the ikea store

Trying a product is one thing, using it as one’s own before buying it is another. And doing this (enjoying the latter privilege) on the marketer’s insistence is something that was previously unheard off, especially....... Read More

Changing Channels: Distribution Strategies in the PC Industry

In the study ‘Assessing the Economic Value of Distribution Channels’, I along with Junhong Chu of the business school at the National University of Singapore..... Read More

  Best Launches     Marketers@war

LoungeWheels with new virtues!

Auto Expo 2012 – like its past editions – was the most awaited event for Indian automobile enthusiasts. Out of the several new products, 4Ps B&M cherry-picked the seven most exciting offerings..... Read More

Fun@MarketingData Cards: Who holds the Aces?

The number of Internet users in the country has already crossed the 100-million mark - larger than even some countries like England or France, but still small compared with the likes of China and the US....... Read More

Testimonial    

LoungeMore real estate

It is the best magazine of our times, especially for people like me who get updated with the happenings of the world within no time with sections like Inbox this fortnight. I love “The Last Word” section as it always make you think differently. ........ Read More

Number Speak  

Number Speak Social media in Latin America

When it comes to the count of internet users, latin america isn’t one that earns impressive points. but when you imagine the opportunities that lie ahead of marketers in that geography, the numbers begin to make sense..... Read More

 
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