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The year was 1993 and Sameer Jain of Bennett, Coleman & Co. Ltd. decided to launch the mother of all newspaper wars in Delhi... Read More

Ad Rankings from Print Advertising, TV Commercials
‘Leaders are made, not born!’ is what you might have heard sometime in the past... and rightly so. But talk to this man and the sparkle in his eyes and the sudden gush of energy into the hall only makes you doubt the veracity..... Read More
HR Bytes
Whenever calamity strikes, insurance companies the world over, mourn. But not in India! Here insurance companies laugh all the way to the bank because of wretchedly low penetration & grossly underinsured population.... Read More
Latest Issue
6 December 2007

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     IT
StratagyThe slow but silent achievers

“Shah Rukh to give Emami a ‘Fair’ deal!” “Shah Rukh – Fair & Handsome for the first time!” As these – and similar news flashes – screamed across media a few months ago, the (ad) World in particular and howling...
Read More
TechnologyWill Xerox ink a new chapter...

The Xerox versus HP war was never confined to just few products, with HP dominating printing & imagining market and Xerox the vendor-supplier market. The two companies have left no stone unturned...
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  Strategy     Media
MediaCajoling with comedy & yummy pizzas...

If Koffee belongs to Karan, colas to our filmstars & cricketers, then Pizzas are entirely with comedians, serving the pizza-eaters with their delicious humour. With stakes being high, the two American giants – Pizza Hut ...
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AdvertiseOf politics & promotions

In this media driven age, where perception is the only reality; it’s only fitting that the last of the acknowledged 4Ps (Promotion) takes precedence over all else. No wonder, this most flamboyant P is fast becoming a fav of not just ... Read More
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