4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Global Focus

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Special Feature
They were once comrade-in-arms for a common cause. Today, they are simply up-in-arms – against each other...... Read More

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Rendezvous

‘Say cheese’ and you automatically think of that shiny little black box that can capture the happiest moments of your life. But did you know that Nikon Corporation, a leading Japanese player in the global optics and imaging business today (with a total asset value of $6,344 million in 2007)......... Read More

Special Report

Their rise in the period before the dotcom bubble burst was so stupendous that Sun Microsystems became the self-proclaimed ‘dot in dotcom.’ But there was a sequence of terrible loss making quarters since then, and they suffered significant reversals in their online business as well........ Read More

Issue
25 September 2008

Special Columns
	Editorial A. Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Strategy		In Focus
I am your move Just one day before global sportswear major Reebok was about to unveil its till-then hush hush new global branding initiative – ‘Your Move’ – 4Ps B&M broke the story and indicated how the revamped tagline (Reebok’s earlier tagline was ‘I am what I am’)..... Read More		Getting ready for a brand blitz? Wait... For years, A.M. Komla and Y.R. Wilson Maria Das had a cushy racket going on. In the dead of night, they would make counterfeit Pepe apparels – including jeans, shorts, jackets, ribbons, et al – get them to their respectable looking showroom during the day and pawn....... Read More

Marketers@War		Global Focus
Who’ll win the finals? Imagine the delight that would have lit up author J.K. Rowling’s face when she heard that people have been actually queuing up since midnight to get their hands on Harry Potter and the Deathly Hallows, the last book in the series. Well, Apple’s Steve Jobs....... Read More		Who sticks his neck out? Hillary would be pondering over, with regret, how Obama’s terrific marketing blitzkrieg, in particular with the youth, brought her to the status of an also ran from the overwhelming favourite for the Democratic candidature. But at this stage, one can well ...... Read More

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