Cover Story
Just like divorce rates, Client-Agency break-ups are only on The Rise in The Current times, as there is growing dissatisfaction at both ends of The Relationship .....Read More

 Rendezvous
Lounge
Emerging markets are where the money is in the present times. But online properties are where the big money will be next. And ibibo’s Ashish Kashyap (the Founder CEO of ibibo Web Pvt. Ltd.)...... Read More
CMO Speak
CMO Speak
Throughout his experiences in the advertising & marketing industry, Dheeraj Sinha has been widely recognised as a thinker par excellence. He has worked earlier for McCann Erickson and ......... Read More
Issue
24 March 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep









 

Inbox : This FortnightFollowing The Trend: Will it Work?

It seems that brands all over the world have been bitten by the rebranding bug. After brands like Starbucks and GAP felt the pinch, Czech auto giant Škoda has also changed its logo....... Read More

Marketers@warToyota Liva vs Honda Brio: Marketers at War

They have competed fiercely with each other in every market they entered, but for their fatherland, it would be sacrilege to choose between the two! After all, both Toyota and ....... Read More

  B School     Best Launches

LoungeDear Mr. Dean, where’s The Network?

Ever since the first management programme started at Massachusetts Institute of Technology (MIT) in 1931, the global business education landscape has been constantly undergoing ..... Read More

Best LaunchesPhones, More Phones Many More Phones

Geez, you can say that again – what in heavens is going on? But that’s how it is; We’ve Almost but Dedicated The Whole section this time to Cell Phones, and Obscenely ....... Read More

Testimonial   Number Speak

LoungeIncisive and Analytical

The cover story on Maruti Suzuki in the issue dated March 10, 2011 has came out really good. I liked the way the entire cover package has been designed and written ....... Read More

Number Speak Insurance Print Ad Trends: 2010

In an exciting and dynamic category like Insurance, The role of The Intermediary is changing; hence The Role of collaborative communication is becoming even more challenging..... Read More

 
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