Asia Summit 2011

Cover Story
Having a Middle class that just about Matches The Entire Population of United States is good enough, But having a Young Population that nearly Rivals ........Read More

This is just a beginning; I still have to go a long way. In fact, whatever I have achieved till now, it’s more due to team work. ...... Read More
CMO Speak
CMO Speak
When Kellogg’s (market leader in the US ready-to-eat segment) entered India in 1994, it learned tactics peculiar to the local market the hard way. Indian consumers took a lot of time ......... Read More
Latest Issue
10 March 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightNow we will do it the noodle way

For the quarter-ended 31st December, 2010, ITC reported a 21.4% jump in net profit, exceeding market expectations. This hike was due to the phenomenal growth in cigarette sales and some new segments that ITC ...... Read More

Marketers@warChinese Fire vs Indian Thunder

Ages ago, Charles Darwin coined the phrase “survival of the fittest”. His words make all the more sense in today’s era where change happens overnight. And verdicts are given on the victor and the vanquished in much lesser time....... Read More

  B School     Best Launches

LoungeDecoding The Chinese MBA Paradox

When it comes to enthralling the global market with their products, Chinese companies seem to know it all, with Chinatowns dotting the landscape across the globe. Unfortunately, Chinese ..... Read More

Best LaunchesView, Drive, Talk...Spend!

Three Cars, three Phones and three viewing solutions that have Knocked The Steam of Critics en masse; We bring you all Eight of them This Fortnight. And yes, we’ve not cut corners....... Read More

Testimonial   Number Speak

LoungeA great mix!

The 4Ps B&M Contributors’ Special makes for an interesting read. In fact, I really liked the combination of one-pager interviews and stories of the main contributors to the magazine. This was complemented with beautiful profile pictures ....... Read More

Number Speak The Global Telecom Ecosystem

By 2014, The Telecom Industry is all set to exceed $2.3 trillion in revenues globally. Given the potential subscriber base and the successful low tarriff model, global telcos are leaving no stone unturned to make inroads into the emerging markets...... Read More

Click Here for Planman Media Blogs
Home | Editorial | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved.Best viewed in Internet Explorer Browser .