4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

HIGH COURT RIPS APART UGC IN IIPM CASE

• Special Feature

• Advertising

• Global Focus

• Strategy

• Branding

• Exclusive Interview

• Cover Feature

Special Feature
First, it was only the millions of mom & pop stores that dot the country; now big retailers are even threatening to upset the apple carts of HUL.....Read More

AD Rankings This
Fortnight

Ad Rankings from Print Advertising, TV Commercials

Rendezvous

Vroom vroom... vroom! Roaring engines, raving crowd, sensational locations and above all the super sultry models… Gosh! Enough to boost that sudden adrenaline rush in you. If that’s not enough, we bet you can’t take off your eyes from those chiseled face drivers and........ Read More

Special Report

“Infosys notes the announcement made earlier today by HCL Technologies. Infosys is considering its position and urges Axon Shareholders to take no action at this time.” This was what Infosys announced on September 8, 2008, as an Infosys spokesperson told 4Ps B&M......... Read More

Issue
23 October 2008

Special Columns
	Editorial A. Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Strategy		Global Focus
It’s a long drawn story A tense stadium anxiously watches an Indian cricketer batting on 99. In this nail biting anxiety comes a new ball and the batsman hits a splendid six! His fiancée, who is sitting in the audience gets up, dodges security personnel to enter the field and breaks into a carefree dance...... Read More		MURDER ON ELM STREET “A bullet once fired out of the barrel cannot be recalled.” Nor can the target save himself normally, unless, of course, the target is Neo and we are talking about the scintillating Matrix trilogy; where Keanu Reeves enthralls us with his bullet dodging skills...... Read More

Exclusive Interview		Branding
Spicing up the entertainme nt dreams! He is sporting a new look these days. And in his new creative attire (with that hard to miss big hat!) you may easily mistake him as a director or producer of tinsel town. Though he laughingly offers, “this new look hides my age and makes me look younger....... Read More		DAD, A BUNCH OF SUVS JUST ROBBED US!!! Along with defibrillation, Cardiopulmonary Resuscitation is an emergency procedure that is left for the last, when all else has failed. Not that I have ever been trained in CPR [though I do end up giving a few heart attacks to the men in my life...... Read More

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