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Cover Story
FOR THE FIFTH YEAR IN A ROW, ICMR-4PS B&M BRING TO YOU THE MOST COMPREHENSIVE AND COGENT RANKING OF THE MOST VALUABLE BRANDS ........Read More

Ad Rankings from Print Advertising, TV Commercials
 Rendezvous
Rendezvous
Most of us do have a hidden aspiration somewhere within us to be able to set up a business of our own one day. And those who do would willfully admit that the initial phases are the most challenging...... Read More
CMO Speak
CMO Speak
Sandeep Monga, Vice-President, Orient Tiles, in an Exclusive Iinterview with 4Ps B&M explains how quality, innovation and a strong distribution have been key to making a successful mark in the floor tiles market ........ Read More
Issue
23 September 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava









 

Inbox : This FortnightHogs ‘India’ Debuts in US

The American icon recently thundered into the Indian market with a massive line up of 12 hogs. The recent rush saw Harley-Davidson India making its debut at the 70th Annual Sturgis Motorcycle Rally in Sturgis........ Read More

MarketingWILL THE CONCEPT OF MOMICS WORK? (WE SAY “YES”!)

If the mauling of Romans by Asterix and Obelix fascinates many, the idiosyncratic gestures of Suppandi in Tinkle or the audacious exploration of Tintin make hours on a weekend ....... Read More

  Media     Best Launches

Fun@MarketingThe Bindass Atyachari Strategy Exposed!

“If you know of a person who might be cheating on their significant other, prevent Emotional Atyachaar, call 5059995 and report!” It’s mad, sounds utterly stupid, yet the Bindass formula is rocking the Indian TV space....... Read More

Global FocusHAVE MONEY SHOULD BUY!

Yes, there’re innumerable tech-products that get marketed every month; and yes, you might want to buy all of them. But if you’re the inveterate consumer fighting for the max-miles out of your money, here’re our picks!........ Read More

Testimonial   Number Speak

LoungeBranding B-Schools

The B-school special issue of 4Ps B&M dated July 01, 2010 was indeed intriguing. It was an eye-opener as you had touched upon all the important issues from the typical stereotype mindset about the traditional B-schools to the magic ....... Read More

Number Speak Celebrity Endorsements

While a few may Decry and add That Celebrities are Lazy and Foolish Alternatives for Brand building who add nothing but Instant Gratification, Marketeres Overtly Acknowledge the power of Celebrities in Influencing consumer ...... Read More

 
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