4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

• Cover Story

• National Column

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• Advertising - The Big Idea

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Cover Story
FOR THE FIFTH YEAR IN A ROW, ICMR-4PS B&M BRING TO YOU THE MOST COMPREHENSIVE AND COGENT RANKING OF THE MOST VALUABLE BRANDS ........Read More

AD Rankings This
Fortnight

Ad Rankings from Print Advertising, TV Commercials

Rendezvous

Most of us do have a hidden aspiration somewhere within us to be able to set up a business of our own one day. And those who do would willfully admit that the initial phases are the most challenging...... Read More

CMO Speak

Sandeep Monga, Vice-President, Orient Tiles, in an Exclusive Iinterview with 4Ps B&M explains how quality, innovation and a strong distribution have been key to making a successful mark in the floor tiles market ........ Read More

Issue
23 September 2010

Special Columns
	Chief Consulting Editor's Desk Rajita Chaudhuri
	Guest Column K.K.Srivastava

Inbox : This Fortnight		Marketing
Hogs ‘India’ Debuts in US The American icon recently thundered into the Indian market with a massive line up of 12 hogs. The recent rush saw Harley-Davidson India making its debut at the 70th Annual Sturgis Motorcycle Rally in Sturgis........ Read More		WILL THE CONCEPT OF MOMICS WORK? (WE SAY “YES”!) If the mauling of Romans by Asterix and Obelix fascinates many, the idiosyncratic gestures of Suppandi in Tinkle or the audacious exploration of Tintin make hours on a weekend ....... Read More
Media		Best Launches
The Bindass Atyachari Strategy Exposed! “If you know of a person who might be cheating on their significant other, prevent Emotional Atyachaar, call 5059995 and report!” It’s mad, sounds utterly stupid, yet the Bindass formula is rocking the Indian TV space....... Read More		HAVE MONEY SHOULD BUY! Yes, there’re innumerable tech-products that get marketed every month; and yes, you might want to buy all of them. But if you’re the inveterate consumer fighting for the max-miles out of your money, here’re our picks!........ Read More
Testimonial		Number Speak
Branding B-Schools The B-school special issue of 4Ps B&M dated July 01, 2010 was indeed intriguing. It was an eye-opener as you had touched upon all the important issues from the typical stereotype mindset about the traditional B-schools to the magic ....... Read More		Celebrity Endorsements While a few may Decry and add That Celebrities are Lazy and Foolish Alternatives for Brand building who add nothing but Instant Gratification, Marketeres Overtly Acknowledge the power of Celebrities in Influencing consumer ...... Read More

	Click Here for Planman Media Blogs	Arindam Chaudhuri	Rajita Chaudhuri	A.Sandeep

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