4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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• Special Feature

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• In Focus

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Special Feature
It takes a smart cookie to save a crumbling one. Vinita Bali joined Britannia when the company was lacking strategic long-term direction.......Read More

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The Indian market appears to be just like a backyard for him. And according to Mikito Kiname, Chief Executive Officer, Fujitsu India, Lord Buddha has a lot to do with it as he says, “We share the feeling of religious oneness because India is the origin of Buddhism......... Read More

Exclusive Interview

India has always been a land of golden opportunities for the west. And despite the global downturn (or perhaps because of it), India continues to remain a dream destination for multinational giants - after all, when other economies are going into negative....... Read More

Issue
23 April 2009

Special Columns
	Editorial A.Sandeep
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


In Focus		Marketers@war
Rise of the Third Front With general elections 09’ looming close on the horizon, the fortunes of many regional parties are on an ascendant. From TDP and BJD to SP and BSP, they are all singing their own happy tunes, with not a care for their national counterparts........ Read More		DOT hai toh HOT hai! The capital city of New Delhi was abuzz with activity. Raison d’être: That was the day when Delhi conducted the State Assembly Elections 2008. Plentiful promises, aggressive campaigning, massive advertising, et al, was the order of the day. Naveen Prabhakar...... Read More

Global Focus		Special Report
EVE Marketing! To beat the ongoing recession in the US economy, marketers are turning towards planet Venus for help. Uh... it’s not exactly a ride along the Milky Way, instead they are looking toward the Eves on earth to bring them salvation. Women folk are getting more and more........ Read More		Get ready to......Play Footsie! When Bartle Bogle Hegarty created the iconic Keep Walking campaign for the ailing whisky producer Johnnie Walker, little did he have glam footwear brands in mind. But for a majority of aspirational Indians, keep walking simply translates into keep wearing videshi..... Read More

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