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International Column : Exclusive

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
The power in painful truths
In these complex, emotionally charged times, truth telling is so essential that leaders in government and business should resolve to maintain higher standards for honesty
4Ps Business & Marketing, in a strategic alliance with the new york times service, presents a column by howard Schultz, Chairman, President and CEO of Starbucks corporation



L....
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Kickstarter: Embracing the mothers of invention
In dark economic times, kickstarter.com, a “crowd-funding” site offers aspirational voyeurism. After all it’s a place for creative people to get enough startup money to get their projects off the ground.
I’ll admit it: I’m sometimes smugly entertained by the older generation’s reaction to the fads of the Web. “Facebook? Why on earth would I want other people to know about my private life?” “Twitter? W....Read More


 
 
 
 
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