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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
Why doesn’t succession planning work in Ad agencies?
Critics have often lamented the lack of well defined succession planning in advertising agencies, a problem attributed to both intent & the dynamics specific to this industry. But not giving this strategic imperative its due could eventually hurt them badly in the long run
For those of us who did witness Subhas Ghosal reign over the advertising industry, it would be an understatement to describe him as the man who reinvented the very idea of creativity in India. Startin....Read More







 
 
 
 
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