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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
How to choose the best agency for your firmís business needs
While building your brand for sustainable competitive advantage, one of the greatest horrors can be an ad agency that doesnít fit your bill. Hereís how to avoid such a possibility.
The past few years have seen major changes in firm and customer communications in both business-to-consumer (B2C) and business-to-business (B2B) marketing. Among the major forces are globalisation, th....Read More


 
 
 
 
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