Cover Story
For those of us who did witness Subhas Ghosal reign over the advertising industry, it would be an understatement to describe him as the man who reinvented the very idea of creativity in India.....Read More

Career at Planman Media
It is not very often that personalities come to tower over the institutions they create. But in the case of the 79-year-old E. Sreedharan, who retired on December 31, 2011 as Managing Director of Delhi Metro Rail Corporation....... Read More
International Column
CMO Speak
In these complex, emotionally charged times, truth telling is so essential that leaders in government and business should resolve to maintain higher standards for honesty....... Read More

23 February 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightConfessions of an unlucky expat

2011 was an year of business and economic upheavals. And Sir Howard Stringer, ex-CEO, Sony seems to be latest victim of the phenomenon. Having taken up the reins of Sony in 2005.... Read More

How to choose the best agency for your firm’s business needs

How customers use a technology generates important information about its performance, design, and operational characteristics. As customers began to use the automobile in hilly and wet terrain..... Read More

  Best Launches     Brand Focus

LoungeHitting the high notes

With Valentine’s Day around the corner love is in the air. And in this season of love could there be anything more chivalrous than grabbing a gift that lights up the heart of your beloved...... Read More

BrandingWhat do you do when your competitor features you?

Another classic, no holds barred battle is brewing in the advertising space, where hitting ‘below the belt’ becomes a question of tactical, rather than ethical relevance. The battle is being fought for supremacy ....... Read More


LoungeIntense efforts

The issue on Consumer Compendium showcased the intense efforts that the editorial team has been putting in. The overall analysis of the sectors was great. Indeed, the consumption patterns of Indians...... Read More

Number Speak  

Number Speak Emerging Online Retail Trends

Smartphones, Tablets and Internet...all of them are changing the consumer’s shopping experience for ever. As gadgets find more takers, shopping through devices is hitting new highs...... Read More

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