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TCS is twice a big name than Infosys, if one were to believe the number of searches generated by the mighty Google!.... Read More

Ad Rankings from Print Advertising, TV Commercials
Technological ingenuity is for sure the starting point to resounding business success, but how far you will go yonder would depend on several other factors. One has to ascertain if the technological edge will indeed...... Read More
HR Bytes
In today’s times, the world over, India Inc. has become synonymous with the IT boom; as most of the success tasted by India Inc. in distant lands is being earned through the IT sector. Well, that wouldn’t obviously be news to you. ... Read More
Latest Issue
3 January 2008

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media Editorial

A. Sandeep 

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     Media
StratagyThe world’s my stage... Indian IT majors sound the war cry!

The top five Indian IT companies are together bracketed as SWITCH in global IT circles; they stand for Satyam, Wipro, Infosys, TCS, Cognizant and HCL Technologies, respectively. A reason to cheer? Perhaps not.
... Read More
TechnologyWinning, with Bindaas ishtyle!

Bindaas is no more just a tapori slang, as it’s sitting pretty in the English Oxford Dictionary since over an year now. Just a small indicator of the thriving impact of young India and Indians on the rest of the world!
... Read More
  Strategy     Exclusive Interview
MediaTasty, yummy, comedy...

What do you get when an American company banking on Italian culinary decides to tantalise Indian taste buds and promotes its cuisine through Mexican ads? Utter chaos? Or a mouth-watering extravaganza? Or both? ....
.. Read More

AdvertiseFor Dell, it’s time to go in‘direct’!

In the year 1996, Dell was incorporated as Dell Computer India Private Ltd. and opened sales and marketing office in Bangalore. In August 2000, we launched the Direct Business Model in India. Today, Dell’s most comprehensive presence..... Read More

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