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Special Feature
Ninteen year old Anchit, a second year B. Com student at Delhi University, is single-mindedly focusing on becoming a Roadie. He has been appearing at........Read More

Ad Rankings from Print Advertising, TV Commercials
It has been a year since Ashwani Kumar Datt took over the gigantic responsibility of managing one of India’s leading PSUs. But the challenges during such a short a span of time have been so consuming that these days, Ashwani, the Chairman and Managing Director of Bharat Electronics Ltd......... Read More
CMO Speak
CMO Speak
For a three-and-a-half year-old brand, representing a seven year-old corporation, establishing a global brand during times of slowdown may seem a far-fetched dream. But Subhrangshu Neogi, Director – Brand and Corporate Communications, Religare, dares to challenge all taboos........ Read More
22 October 2009

Special Columns
A Sandeep Editorial

A Sandeep

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Siu Tam


StrategyAd revenues@www?

It happened in denmark about six months back; and repeated itself in UK, the world’s fourth largest economy. We are talking about Internet ad-spend overtaking TV ad-spend for the first time in UK. As per a report by PriceWaterhouseCoopers and Interactive Advertising Bureau (IAB), ........ Read More

BrandingRisks, Rewards & Brands

“India produces the largest number of fruits and vegetables and there is a huge market for such agri-products globally. So we really don’t know why there’s no Indian brand in this category yet!” That was Holly Higgins, Agricultural Minister–Counsellor, US Embassy, replying to our query......... Read More

  Insider     Fun@Marketing

A face to sell the tall car

One cannot deny the fact that Maruti Suzuki, which sells every second car being sold in the country, has been ruling the Indian hatchback market for years now. In fact, the company which started its India journey with the popular Maruti 800 back in 1983, today has eight products in its hatchback....... Read More

InsiderDia Mirza kidnapped

“I have wasted both time and money by enrolling into this course, as I am still waiting to be placed and looking at the deteriorating situation of the airline sector, I am not very hopeful,” says a disgusted Simran Mehta, an aspiring air hostess, whose flying dreams have been grounded, like those of many others..... Read More

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