Cover Story
Till now, Digital marketing has largely been about social media in the Indian market. As other platforms emerge by the day, marketers are willing to experiment. .....Read More

Career at Planman Media
Leaders 2.0
Leaders 2.0
The history of the Indian aviation industry in the past decade has been vibrant to say the least, probably more so than any other market phenomenon. It has witnessed the fall of Indian Airlines ...... Read More
Rendezvous
Rendezvous
A visit to the 148-year-old Spencer’s Retail headquarter on the 1st Floor of Duncan House in Kolkata reveals much that is currently afoot at the company. The first thing to catch ......... Read More
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Issue
22 September 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep










 

Inbox : This FortnightAre tablets really heading for a war?

When Hewlett-Packard (HP) announced a fortnight back that it would be spinning off its computer business, it sent shock waves across the global investor fraternity. Not only did the strategic shift indicate that shareholders ...... Read More

HAS BRAND ANNA RE-DEFINED THE BIG IDEA?

“A surprising solution to a marketing problem expressed in memorable verbal and/or graphic imagery” is how the Big Idea has been defined and understood. Management and communication gurus however have been quick ...... Read More

  Best Launches     Marketers@War

LoungeConspicuous consumption; for those not afraid of lokpal

Flies like a butterfly, Speeds like a...: </B>The athletic agility and design of the new BMW X3 is highlighted by strikingly modern contours. Euro NCAP (European New Car Assessment Programme), considered one ..... Read More

B SchoolIs this parti-cular pill for everyone indeed?

Ranjan Basu, a middle-aged photo journalist in this magazine itself, is not much of a gadget geek. Rather, he prefers a simple cell phone to make calls (he hates text messages) and is fairly ....... Read More

Testimonial   Number Speak

LoungeVery relevant

One of the fastest growing magazines with one of the most interesting content is 4Ps Business & Marketing. I just get glued to it as soon as I pick it up. The survey of Best B-Schools was simply ........ Read More

Number Speak Mobile Advertising Report, Q2 ‘11

Despite the advertising market shrinking on the global front amid gloomy economic conditions, mobile as a channel has grown manifold over the last couple of years underpinned by mobile media ...... Read More

 
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