Cover Story In the cult documentary The Story of Stuff, environmental activist Annie Leonard accuses the society of becoming highly consumerist and purports that consumption today is a way of life......Read More
Punctuality is one key aspect that describes this man. For all his previous meetings with us, the man maintains the record of having never been late, not even by a second! The wonder is that Ramesh Chauhan, Chairman, Bisleri International Pvt Ltd.......Read More
CMO Speak
How difficult is it to manage the most profitable airline brand in the country? We’re talking about Anish Srikrishna’s experiences and achievements at the helm of marketing and branding efforts of SpiceJet (as its Chief Marketing Officer), a Low Cost Carrier .......Read More
Thanks to new age motion picture technology, 3D movies have in a way revolutionised the world of entertainment. But just ‘in a way’, as for starters, the 3D experience in some halls was no great shakes. But then, Avatar is the most expensive 3D movie....... Read More
TITAN OR TITANIC?
There have been many brands in the country that have gained great acclaim in a very short span of time and fizzle out soon after. One such name is the hybrid Jap-Swedish combo – Sony Ericsson. There was a time, when backed comfortably......Read More
The radio arm of Reliance Media World (92.7 BIG FM), recently partnered with the beauty pageant ‘I Am She,’ where the winners of the pageant will represent India at Miss Universe 2010. Present at the venue Hush Kobe, Kolkata on March 26.......Read More
TALK TO THE HAND, HONEY!
Three years back, owners of the noted English Premier League club paid Rs.1,511 crore to purchase Liverpool, a top name in the EPL for some years now, with stars bought for multi-million dollars like Steven Gerrard (from England), Daniel Sánchez Ayala (from Spain)......Read More
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