Cover Story
Advertising’s role in this new world becomes not just a demand driver but also a counterbalancing force to price as the main determinant of consumer choice......Read More

Career at Planman Media
Sitting in the corner office of the Maker Maxity Building in Bandra East (Mumbai), Lutz Kothe, Head of Marketing and PR, Volkswagen Group Sales India is a happy man. Five years back...... Read More
CMO Speak
CMO Speak
Reebok’s India venture, now a subsidiary of Adidas, happens to be the ‘single nation’ success for the global sportswear conglomerate. And that has happened as a result of smart game plans....... Read More

Latest Issue
14 May 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightZynga: Biting the hand that feeds it?

Never put all your eggs in one basket, they may break and all may be lost. Zynga seems to have woken up to the wisdom of this saying. It has finally realized the risk it was running till date by relying ..... Read More

“Always Thinking Markets” is a brand thought

Not very often a business campaign tickles the funny bone, but ET NOW’s recent ‘Always Thinking Markets’ campaign pretty effortlessly does it by marrying homour with incessant inquisitiveness..... Read More

  Best Launches     Marketing

LoungeTech geeks, here we come!

Technology changes at the blink of an eye. But with so many gadget freaks waiting to lay their hands on the latest gizmos, companies have their hands full coming up with hi-tech products that meet the....... Read More

BrandingHave you ‘written’ on a brand lately?

Think about it the next time you take a few printouts. Have you ever spared a moment to contemplate the quality of the paper being used? Or do you have a vague idea of the brand....... Read More


LoungeTrue source of knowledge

4Ps Business & Marketing is a true source of knowledge. The issue on “Traffic Jam” was a brilliant piece in the recent past, as it gave me an insight into different aspects of the auto marketing business ...... Read More

Number Speak  

Number Speak Advertisement trends 2012

Internet’s rapidly growing dominance in the ad space is not something new. But the way smartphones have helped digital marketing to snatch market share from traditional platforms is worth a look...... Read More

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