Cover Story Advertising’s role in this new world becomes not just a demand driver but also a counterbalancing force to price as the main determinant of consumer choice......Read More
Sitting in the corner office of the Maker Maxity Building in Bandra East (Mumbai), Lutz Kothe, Head of Marketing and PR, Volkswagen Group Sales India is a happy man. Five years back......Read More
CMO Speak
Reebok’s India venture, now a subsidiary of Adidas, happens to be the ‘single nation’ success for the global sportswear conglomerate. And that has happened as a result of smart game plans.......Read More
Never put all your eggs in one basket, they may break and all may be lost. Zynga seems to have woken up to the wisdom of this saying. It has finally realized the risk it was running till date by relying ..... Read More
“Always Thinking Markets” is a brand thought
Not very often a business campaign tickles the funny bone, but ET NOW’s recent ‘Always Thinking Markets’ campaign pretty effortlessly does it by marrying homour with incessant inquisitiveness.....Read More
Technology changes at the blink of an eye. But with so many gadget freaks waiting to lay their hands on the latest gizmos, companies have their hands full coming up with hi-tech products that meet the.......Read More
Have you ‘written’ on a brand lately?
Think about it the next time you take a few printouts. Have you ever spared a moment to contemplate the quality of the paper being used? Or do you have a vague idea of the brand.......Read More
4Ps Business & Marketing is a true source of knowledge. The issue on “Traffic Jam” was a brilliant piece in the recent past, as it gave me an insight into different aspects of the auto marketing business ......Read More
Internet’s rapidly growing dominance in the ad space is not something new. But the way smartphones have helped digital marketing to snatch market share from traditional platforms is worth a look......Read More
Video
Internet Explorer Browser .