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Cover Story
A Great Creative Partnership has the Power to Move Minds & Change the World. Meet Seven such Duos who are Rewriting Rules in the Indian........Read More

Ad Rankings from Print Advertising, TV Commercials
As much as Bata isn’t an Indian brand (it’s a Czech brand by Tomáš Sr. Bata), Woodland isn’t a foreign brand! In fact, it’s as domestic as it could ever get – founded by the uber-cool Harkirat Singh...... Read More
CMO Speak
CMO Speak
In this corporate world abuzz with all sorts of definitions for marketing, to recommend Jim Corbett’s Man Eaters of Kumaon as a good read for marketers could be perceived either to be a streak of pure madness ........ Read More
21 October 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor’s Desk


Inbox : This FortnightBlackberry’s playbook to take on IPAD

It seems everybody’s hitting on the iPad left, right and center. RIM’s new surprise, ‘Blackberry PlayBook’, which claims to be a true professional tablet catering to the business class is surely a direct ........ Read More

Fun@MarketingWill M&M’s Foray into Mobikes be Successful?

Back in August 2008 when Anand Mahindra, MD, Mahindra & Mahindra got his hands on Kinetic Motors’ assets to pave way for the Group’s entry into the two-wheeler segment, critics cautioned that the buy ....... Read More

  Media     Best Launches

Lounge"MTV's DNA is expected to be provocative"

If there's one word that is perceived to be completely dissociated with the world of fun, merriment and levity, it's science. Meet the man who markets MTV - the brand synonymous with youth, fun, excitement and attitude, who claims that a lot ....... Read More

Best LaunchesWhat’s your Choice?

Consumers only need a reason to dig out the dollars. They have two excuses – that the festival season is round the corner or that the global financial situation is improving. Irrespective of what they choose, the marketers will smile!........ Read More

Testimonial   Number Speak


Just managed to grab the last available copy of 4Ps B&M at the Mumbai Airport. On the flight to Delhi, I quickly read through the entire issue, story after story, only realising that this issue was simply “unputdownable” ....... Read More

Number Speak Rural Markets do Matter

The Indian Rural Consumer Market is Witnessing a 15% Growth Rate and is Expected to reach $425 Billion in 2010-11 with 720-790 Million customers. ... Read More

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