Cover Story
India, for a very long time had been known as a market for scooters on the global charts, especially when Bajaj Priya and Super ruled the Indian roads .....Read More

Count on Oliver Mirza to have the right feel and pulse for the changing food habits of Indian consumers. For Mirza, MD of Dr. Oetker India & Fun Foods Pvt. Ltd., the timing of his firm’s entry in the Indian...... Read More
CMO Speak
CMO Speak
BMW India entered into the Indian market in 2006 and after just 5 years in the country it now stands as the leader in the luxury car market in India. Moving a step ahead, the company introduced its bikes in India ......... Read More
21 April 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightHere a Prank... there a Prank...

On April 1, 1968, when people were tricked into visiting the Tower of London to watch ‘Lions being washed’ (the first recorded instance of an April Fool’s prank), little did the world know ...... Read More

Marketers@warGet Rid of The Debate Now

No one denies the fact that pace of change in today’s marketing world is extremely fast. But ‘fast’ proved to be a gross understatement in this case. Micromax launched its mobiles in the Indian ....... Read More

  B School     Best Launches

LoungeJust Dump The Subject?

We live in a world marred by paradoxes in all possible forms. But nothing quite stacks up as compared to the management education paradox. While the elite proponents of management claim they..... Read More

Best LaunchesOn Pension? Skip This Page

Snobbery is The Essence of want-based Capitalism! While Apologies are due from us (for The Heading, of course), the fact is that modern day Corporations make full use of this Snob-value to Market their Products. We list some Examples! ....... Read More

Testimonial   Number Speak


The cover story titled, ‘What matters most while selecting an ad agency’ published in 4Ps Business & Marketing issue dated April 7, 2011 was an excellent read. I must say the article ........ Read More

Number Speak Indian M&E Industry Outlook 2011-15

The Recent FICCI-KPMG report estimates that the Indian Media and Entertainment industry is expected to grow at a CAGR of 14% and will be worth $28 billion by 2015. All this against the ..... Read More

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