Cover Story
My lifelong stint with theatre and the ad world has taught me that in theatre, you have the freedom to be your own boss and to do, .....Read More

Career at Planman Media
B School
Leaders 2.0
One of the hallmarks of business education has to be the ability to handle unstructured situations and environments that are typical in the organisations of the day. That is why industry has ...... Read More
Decorative home lighting – designer lamps, luminaires, lighting fixtures, etc – is slowly but steadily finding a place in Indian households as living standards ......... Read More

20 October 2011

Special Columns
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Steven Philip Warner Guest Column
Steven Philip Warner


Inbox : This FortnightCan Margaret whitman set hp right?

Former eBay CEO Meg Whitman was appointed as CEO of Hewlett-Packard (HP) on September 22, 2011. The announcement followed the ...... Read More

“Boss, kuch solid creative banao jo hila de! Ghanti baja de!”

The big, burly ‘client’, chewing his favourite brand of pan masala (with three rings on his right hand and four on ...... Read More

  Best Launches     Marketing

LoungeHonda brio

We reviewed Brio�s ad and blew it away (see Ad Rankings); over here, we�re peddling it in a positive context. Honda�s much awaited entry in the small car segment finally ..... Read More

B SchoolWe’ve moved away from kids. Hello!

For years McDonald�s has used demographic segmentation strategy to good effect. Children, youth and young family members have remained its target ....... Read More

Testimonial   Number Speak

LoungeGreat Combination

I recently received the 4Ps B&M magazine and I must say that it’s a very readable magazine. The issue I am in possession of has a great combination of business stories with special focus on how your ........ Read More

Number Speak INTERNET GROWTH: 2011

According to the recent report released by comScore, Asia Pacific with 41.2% now represents the region with the largest internet population in the world. From 2000 to 2011, world internet usage has grown ...... Read More

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