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He’s living in the same house for the last 40 years; and claims that even his food habits, friends and hours of work have remained mostly unchanged........Read More

 
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 Rendezvous
Rendezvous
“Call me Ishmael,” goes one of the most famous opening lines in the history of literature; a line that belongs to the 1850s classic Moby Dick, a novel in which author Herman Melville describes ....... Read More
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CMO Speak
The first story book that you enjoyed?.... Nancy Drew. I was just 10- years-old but I really enjoyed the mystery and adventure of Nancy Drew. I also enjoyed reading Archies..... Read More
Issue
19 November 2009












Special Columns
A Sandeep Editorial

A Sandeep

Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M The Last Word

Arindam Chaudhuri
   













     
 

StrategyWho’s the leader here?

A famous literary genius once said, “Every leader needs to look back once in a while to make sure he has followers.” However, when Bharti Airtel, the clear market leader of the Indian telecom sector (both in terms of subscriber base and revenues) looked back........ Read More

BrandingNO CHILD’S PLAY

As customised insurance plans are catching the fancies of Indian life insurance companies, the idea of alluring parents to think about their child’s future seem to be bouncing on everyones’ courts. And why not, sector analysts peg the child plan market in India to be around Rs.350 billion........ Read More

     
  In Focus     Fun@Marketing

InsightBuying on A ‘second’ thought...

It was always there in the mind of Aryan Oberoi, 29, (working as an Area Sales Manager with a MNC bank) to buy a car for his beloved wife. But then that was before the slowdown blues hit the market. However, now that he genuinely feels that the economy is out of the woods....... Read More

InsiderPlaying with the audience?

Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’..... Read More

     
     
 
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