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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep

“Media Consumption is Least Affected by Mobile Tech in India”
The Mobile Boom in India may Inspire many to talk about how it has changed Media Consumption, but Rohit Bhargava from Ogilvy has a Contrarian View. 4Ps B&M finds out his Opinion on A few other trends as well

“I write a blog about influential marketing. I work at Ogilvy. I have a personality. I wrote a book on why personality matters.” This is how Rohit Bhargava, Executive Vice-President, Global Strategy a....Read More


“Relevance of Content Will Drive Media Consumption”
Euro RSCG’s Ashok Lalla believes in delivering TO The Consumer Whatever He Wants, Whenever He Wants it and Wherever He Is. And that’s what, as per him, is going to really drive Media Consumption in India
He leads the Digital business arm of Euro RSCG in India, and focuses on delivering next-gen digital marketing solutions to an array of leading global and Indian brands. He also sits on the Euro RSCG A....Read More




 
 
 
 
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