Cover Story
The boom in media, in terms of content as well as different channels, is a double edged sword for marketers. To make it cut the right way.....Read More

 Rendezvous
Lounge
Just off NH8 — the national highway connecting capital New Delhi to the financial nerve centre Mumbai — in one of Gurgaon’s quietest bylanes, is located the pink-hued modest Nikon head office adorned...... Read More
CMO Speak
CMO Speak
In his over 14 years’ tenure at Tata Elxsi, Nitin Pai has held various key positions across Embedded Product Design, Industrial Design and Systems Integration Business. He joined Tata Elxsi in 1996 as a product ......... Read More
Latest Issue
2 June 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep









 

Inbox : This FortnightIs it time for a Facebook IPO?

The rise of new age internet start ups has once again reminded the world about the looming possibility of yet another tech bubble. And why not, there are good reasons to believe so. After turning down a takeover ...... Read More

Marketers@warIs The Bose always Right?

It’s most ardent fans say that Bose is to audio systems what Microsoft is to operating systems, Intel is to microprocessor chips and Google is to search engines. The reasons stem from the company’s genesis itself ....... Read More

  B School     Best Launches

LoungeManaging The Unknown...

On November 30, 2003 Michael Eisner (former Chairman & CEO of The Walt Disney Company) informed Roy E. Disney (nephew of Walt Disney and the only board member bearing the Disney name) through an associate ..... Read More

Best LaunchesThe Yoking Univocity of Propinquity & Selfsameness

The latest offering from Zen Mobile is Flikk M45 – touch screen phone with a 3.2 megapixel camera, 3.5mm audio jack, music player, video player, video recording, bluetooth and social ....... Read More

Testimonial   Number Speak

LoungeCreative

Although I have recently started reading 4Ps B&M, the editorial features in the magazine have managed to impress me instantly. They give a 3600 approach to the stories. The latest one on the importance of rural markets in India ........ Read More

Number Speak The Indian Healthcare Industry

The onus of the lackluster growth witnessed by the Indian healthcare industry can be squarely put on lack of public health services or disinterest in medical research. But the fledgling industry, currently pegged at $40 billion ..... Read More

 
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