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Cover Story
Traditionally, companies would have had to send out an inquiring army to the market to get questionnaires filled, or arrange focus ........Read More

When your brand can’t advertise lawfully, what do you do? It’s simple – experiment! Experiment with adventure sports, high-octane fashion shows, pillar-shaking music and delicious food...... Read More
CMO Speak
CMO Speak
Marketing is as exciting as it is challenging, but that’s the case with every sphere of work one is into. The fun part is when you enter a mould only to break it and grow bigger and better. Ajay Kakar, Chief Marketing Officer ........ Read More
18 November 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightNat Geo On A Mission!

The changing media and entertainment landscape in India has made reality shows an inevitable ‘reality’ for channels across genres. After all, reality shows have a track record of instantly garnering GRPs. Following the same........ Read More

Fun@MarketingYoung Bravehearts!

Recently, Network 18 conducted an award show titled ‘Young Indian Leaders’ to celebrate the dynamic business breed of India. The event was conducted in the NCR, and the Special Guest for the occasion ....... Read More

  Media     Brand Focus

Lounge“We Believe In Bringing Hollywood Home”

With the Indian audience evolving faster than ever on the back of globalisation, the English movie channels genre is no longer a niche. Yet, channels like WB have managed ....... Read More

Best LaunchesReliving The Magic, Almost...

There isn’t much you could credit Akai with if you consider the developments of the past few years in the Indian consumer durables sector. And we won’t blame you........ Read More

Testimonial   Number Speak

LoungeSimply Incredible!

I think the Celebrations Issue was a delightful read. I absolutely loved it. Each story had an element of novelty to it. The way you people had shaped up the interviews into an individual great story, infused life into them ....... Read More

Number Speak Mobile Services Outlook

Globally, mobile connections are forecast to hit 7.49 billion by 2015 and revenues are expecTEd to reach $1 trillion. The emerging indian mobile market has over 670 million subscribers, thanks to the incredible low tariffs...... Read More

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