4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
Sunil Bharti Mittal believes that life gives everyone at least one big break, and he got his big break when he was awarded the telecom licence ........Read More

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Talking Point

Microsoft Corporation, one of the oldest computer technology companies, still continues to be one of the most popular and profitable, despite the stiff competition it has received from the ilks of Google, Yahoo, et al. The easy user interface of its operating system........ Read More

Exclusive Interview

Hero Group is more or less synonymous to two wheelers in India... and why not, for it deservingly carries around the tag of being ‘the world’s largest motorcycle maker’ by unit sales – Hero Honda, or the ‘market leader in the bicycle category’ – Hero Cycles........ Read More

Issue
18 June 2009

Special Columns
	Editorial A Sandeep
	The Last Word Rajita Chaudhuri


In Focus		Lifestyle
Commercially (De)Vehicled! Imagine a skier who is already half way down a snow capped mountain and then suddenly he sees the bitter reality coming down on him in the form of an avalanche. Despite the freezing surroundings a drop of sweat trickles down his forehead and all he does........ Read More		No, not again! Angelina Jolie is an inspiration to the women of the world today, though only to the extent of leading a lavish and fashionable lifestyle and certainly not when it comes to family planning. For the latest trend reported in UK is that repeat abortions are on an all time high and in the past year...... Read More

Global Focus		Media
I’m ‘G’enuinely (de)’M’otored! “I laid out what needed to be done to save two of America’s most storied automakers - General Motors and Chrysler. These companies were facing a crisis (that was) decades in the making,” explained American President Barack Obama, in an announcement....... Read More		When 70mm gets bigger! Are we doomed to make more of quantitative records rather than qualitative ones? The Indian movie industry makes over a thousand movies and sells over three billion tickets every year, but unfortunately, it monetarily realised just Rs.109 billion ..... Read More

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